{"product_id":"hairstory-new-wash-original-purple-shampoo-for-blonde-and-silver-hair-8-oz","title":"Hairstory New Wash Original Purple Shampoo for Blonde and Silver Hair 8 oz","description":"\u003cp\u003eNEW WASH ORIGINAL PURPLE 8oz REFILL POUCH HAIRSTORY New Wash Original Purple is a detergentfree cleansing cream designed to gently cleanse, condition and tone blonde, gray, silver and platinum hair in one simple step. Unlike traditional purple shampoos that can leave hair dry, dull or overprocessed, this sulfatefree formula helps neutralize brassiness while preserving your hairs natural moisture balance. Powered by nourishing ingredients like aloe vera, jojoba oil, sunflower seed oil and antioxidantrich botanical extracts, New Wash Original Purple helps support a healthier scalp while enhancing shine, softness and manageability. The result is brighter, coolertoned hair that feels hydrated, clean and refreshed after every wash. Perfect for colortreated and natural blonde tones, this purple cleanser helps protect against fading caused by repeated washing, UV exposure and environmental stressors while helping extend time between salon visits. HOW TO USE: Apply generously to wet hair from scalp to ends. Add a small amount of water to activate and evenly distribute the formula. Massage thoroughly into scalp and hair, leave on for 25 minutes, then rinse completely. Use every wash or as directed by your colorist.\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"Default Title","offer_id":55652451025215,"sku":"WBZABB0H126LRSN","price":74.32,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/8108\/4991\/files\/61zAyNGOaEL.jpg?v=1789736336","url":"https:\/\/feelforever21.com\/products\/hairstory-new-wash-original-purple-shampoo-for-blonde-and-silver-hair-8-oz","provider":"Feelforever21","version":"1.0","type":"link"}